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One of the more common frustrations business owners run into after getting a logo design made isn’t about the design itself, it’s discovering…

With so many free and low cost logo tools available now, it’s a genuinely fair question: why pay for professional business logo design…

These two terms get used interchangeably a lot, and it causes genuine confusion for business owners trying to work out what they actually…

Ask ten business owners what makes a good logo and you’ll likely get ten different answers, mostly based on personal taste. Taste matters,…

Small businesses make up a huge share of Melbourne’s economy, from sole traders and startups to family run shops and local tradespeople. For…

Melbourne is a city where competing businesses are often only a few doors apart, whether that’s cafes on the same laneway or tradies…

Melbourne has no shortage of people offering logo design, from large agencies to freelancers to online template tools. That range makes it easy…

This is usually one of the first questions Melbourne business owners ask, and it’s a reasonable one. The honest answer is that logo…

Trends are worth understanding, but they’re not something to chase blindly. A logo needs to last for years, so it’s worth knowing the…