Once you start comparing logo design packages, it quickly becomes clear that no two providers structure things the same way. One package might look cheaper than another at first glance, but include far less. Here’s how to actually compare logo design packages properly, rather than going by price alone.
The Core Elements Every Package Should Spell Out
Number of initial concepts. This is how many different logo directions you’ll see to choose between at the start. Some packages include just one, others include three or more.
Number of revisions. Once you’ve picked a direction, revisions are the rounds of feedback and adjustment used to refine it. A package with no included revisions can leave you stuck with the first version, or facing extra charges for any changes.
File formats included. A complete package should include files suited to both digital and print use, not just a single image. This matters more than it seems, since a missing file format can cause real problems down the track when a printer or web developer needs something specific.
Turnaround time. Some packages are structured around a fast delivery, useful if you’re working to a launch deadline. Others take longer but may include more concept development as a result.
Common Package Tiers and What They Usually Mean
Entry level packages tend to include a single concept with limited or no revisions, and a smaller set of file formats. These suit businesses with a tight budget or a simple, low risk need, such as a placeholder logo.
Mid tier packages typically include multiple initial concepts, a defined number of revisions, and a fuller set of file formats suited to most standard business uses, website, social media, basic print materials and signage.
Higher tier packages often extend beyond the logo itself into broader brand identity elements, such as a defined colour palette, typography choices, and a simplified icon version designed alongside the main logo.
Questions to Ask Before Choosing a Package
Before committing to any logo design package, it’s worth asking exactly how many concepts and revisions are included, what file formats you’ll receive, whether icon design is included or needs to be added separately, and what happens if you want additional changes beyond what the package covers.
Why the Cheapest Package Isn’t Always the Best Value
A package that looks less expensive on the surface can end up costing more overall if it doesn’t include enough revisions or the right file formats, since you may need to pay extra later to fix gaps that a more complete package would have covered from the start. It’s worth weighing up total value rather than the headline price alone.
Matching a Package to Where Your Business Is At
A brand new business testing an idea might reasonably choose a simpler, lower cost package. An established business investing in a proper rebrand, or a business planning significant growth, tends to get more long term value from a package that includes broader brand identity work and a complete set of files from the outset.
There’s no single right package for every business, the right choice depends on your budget, your timeline, and how much you’re relying on the logo to carry your business’s image right now.
Related Reading
- How Much Does Logo Design Cost in Melbourne?
- Cheap Logo Design: What to Actually Look Out For
- Custom Logo Design: Why It’s Worth Understanding the Difference
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Business Logo Design Australia lays out exactly what’s included in each package, concepts, revisions and file formats, before you commit to anything.